"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know." - Jakob Nielsen

Automotive industry
Calponia
UX/UI Designer
2020

The product

WorkOn is a logistic software inside the Calponia Platform. Its creation came from the demand of a more efficient shipping experience of vehicles and equipment for the automotive industry, since Calponia stored data from vehicles digital twin.

The digital service reduces the shipment process of vehicles and equipment from 1+ hours to moreover 15 min.

Process ⌛

Double diamond design process followed by BEG.
  • Discover Understand the problem space through user interviews.
  • Define Cluster the research top findings into an insights board and frame the design challenge.
  • Design Ideation on user flows, wireframes, and iteration of UI lo-fi/hi-fi prototypes through usability testing.
  • Deliver Polish a hi-fi prototype to follow-up and handover to development.

Research

Contextual inquiry & User interviews

  • Filling the form to create a shipment request - Experiencing parts of the current user journey.
  • User interviews - Talk to employees that ship vehicles and equipment with frequency.
  • Gather the notes and create clusters - Identify patterns and root cause of pains & opportunities.

Solving the problem

The vision statement serve as the guiding star for the project.
Efficient, intuitive and digital shipment solution to reduce drastically the time to expedite vehicles and equipment from A to B.
The vision will be fulfilled through the following top findings, patterns and pains identified from through research.

Top findings

  • Time sensitive It takes around 1 hour to fill the shipment forms because the information is scattered throughout the organization.
  • Handle multiple orders The employees often ship vehicles with equipment attached to it.
  • Data visualization The employee wants to be able to see all the data being sent to the form before submission.
  • Previous orders Employees want keep track of shipments.

Sketches and wireframes

After the first diamond (Discover and Define), the baseline features and actions were clear. I quickly mapped out the user flow in a sketch, finding that most elements felt intuitively logical.

The challenge on this phase was to think on how to display on the necessary information to complete the shipment bureaucracy automatically.

User flow

I jump to the digital world to define and simplify the flows towards a solution to start to ideate and prototype.

Form Wizard versus E-commerce

Wizard Pro's

  • Guided User Experience
  • Progress visibility
  • Reduced cognitive overload

Wizard Con's

  • Rigid
  • Can be perceived as lengthy and risk dropout
  • Annoyance to go back and forth in case something is missing

Impact

The highest priority of the research is the need for efficiency on the shipment process.

By leveraging the Jakob’s law, the interface simulates an establish e-commerce experience, aiming to decrease the interface navigation time. ​The last round of user interviews on the clickable prototype successfully conveyed the feeling of online shopping experience to reduce onboarding time and create a familiar experience.
Reduced the shipment process from 1hr to ~15 min
Contributed to Bosch Design system
Added value to Calponia platform

Hi-Fi Prototype

Adobe XD